There is such a thing like Health Tourism in Portugal?
Responsible for the group which has boosted the sector argues that accreditations help create the brand of the country as a destination outside.
Portugal still does not appear on the international routes of health tourism but has increasingly improved with international accreditation, “seals” that organisations streamline sector advise patients to look for before availing the services.
Altogether there are already 26 units certified by the two major international accreditation bodies for the quality of service, the Joint Commission International and the CHKS, confirmed hi from these institutions. The majority was obtained in the last three years and it is NHS hospitals and is also included eight units of continuous care of mercies and two private hospitals. Joaquim Cunha, head of the consortium since 2008 seeks to boost this sector – the Health Cluster Portugal – argues that certification is a central pillar in the promotion strategy: even though not all units to engage in internationalisation, there are more seals helps build the country’s reputation, says.
At the end of the year comes to inter-firm Project Healthy Portugal, which was aimed at studying the opportunities of internationalisation and fundraising revenue num market analysts consider the emerging mas HCP hopes to continue to invest in the PROMOTION, to behold because Portugal is the only awaken the country to run the place in this sector. The Dubai announced this month that in October will launch a plan to become the most popular destination for treatments in Dermatology, Dental Medicine and orthopaedics. A first step is creating a web page with information about offers in the country, which is also in national plans. With Joaquim anticipates that Page dedicated to health tourism in Portugal shall remain online until the end of the year.
Internationalisation of the Health Tourism.
Although the topic of internationalisation of the health sector has entered the national agenda in recent years – was, in fact, part of the government program – there is still no numbers on a potential revenue growth. In the public sector, the Hospital Center and the University of Coimbra – which have recently undergone a merger still has the certification process started in 2010 CHKS course – is one of NHS units with a more advanced level, focusing on differentiated offering but also in professional training abroad, being a form midwives in Angola. For this year, was revealed to the unit, projecting revenues at around EUR 2.5 million and 4 million in 2015.
In terms of attracting patients, increase domestic supply still does not seem to have gotten out there. The American organisation Patients Beyond Borders, a reference in this area, admitted that they have no information about Portugal.
7 million This body reviews the main destinations based on information from consultants such as Deloitte, McKinsey, and the Economist and Gallup estimates that in 2013 there has been a record 7,000,000 to 10.7000000 health of tourists worldwide. In addition to reviewing the sector respond to questions from stakeholders, one of the most common treatments are safe to be in places where prices are up to 80% lower. According to PBB, before travelling to speak – with a doctor and obtain information about certification of units, opting seals recognised. Being so assured, the local costs, infrastructure, personnel or litigation, explain the differences in prices.
According to the analysis of this organism, In USA a hip replacement costs $ 33,000 in India it can be replaced for $ 8000 or $ 11,500 in Mexico. But the main target at this time continues to be Thailand, which receives 1.3000000 to 1.8000000 tourists per year (see below).
In May, a study done by the project Health in Portugal revealed data for the domestic market, suggesting that the offer will be competitive with countries in Northern Europe, such as Germany, in areas such as orthopaedics, ophthalmology and plastic surgery .Cunha denies that the directive of patient mobility in Europe will have a significant impact on this sector, forecasting that grow primarily through private insurance or sick.
The analysis estimated that health tourism if it continues to grow, some € 400 million to the national economy may yield in 2020, about 80 million to health services and the remainder in offers associated wellness, hospitality and leisure . “Hopefully, it will not SHOW UP on international routes, because it also involves investment in these publications. Following the promotion strategy, in two years we can be available to do so, “says Joaquim Cunha.
TOP 10 in Health Tourism
- Thailand, the most popular destination: 1.3 to 1.8 million travellers. According to the analysis of Patients Beyond Borders, in 2013 Thailand was the country most sought in travel health purposes. The organisation stresses that the country’s growth in recent years has led to the establishment of a health service that guarantees universal coverage for treatments. This associated with the development of the tourism sector with SPA and wellness resorts offer are the main attractions. The most sought hospital Bumrungrad International Hospital is certified by the Joint Commission International. Treatments for a sex change are the most sought after by foreigners. But also procedures in the field of cosmetic surgery, orthopaedics, cardiology and fertility. Values are up to 40% to 60% lower than in the USA, Europe and Japan.
- United States: 850 000 to 1.25 million travellers. Medical centres linked to universities like Stanford and Harvard as well as the Cleveland Clinic and Mount Sinai Hospital are the most sought after, especially in more complex cases or in situations of the last feature. Florida also has focused on attracting patients, hotels associated with major hospitals for long-term treatment and rehabilitation.
- Mexico: 200 000 to 1.1 million travellers. Four hospitals with international accreditation are the main destination for Americans seeking to lose weight treatments and dental treatments.
- Malaysia: 670 thousand travellers. Most foreigners seeking treatment in Malaysia are from neighbouring Indonesia. The Patients Beyond Borders says the offer of the country is one of the best-kept secrets of medical tourism. The country has ten hospitals accredited by the Joint Commission International. Sought primarily to operations in cardiac and orthopaedics.
- Singapura. 410 thousand to 610 thousand travellers. According to the World Health Organization. Singapore is the sixth country in the world with better health care. It is sought by treatments in the area of cancer. One of the highest rated institutions the International Medical Center John’s Hopkins.
- INDIA: 350 thousand to 850 thousand travellers. Prices 65% to 90% lower than in the USA is one of the main attractions. Americans, Canadians and Europeans seeking interventions in various specialities, particularly cardiology. In 2014 JCI accreditation had 21 hospitals.
- South Korea. 200 000 to 350 000. Despite some language barriers. The clinics are sought for Korean cosmetic surgery and treatments in the area of the column.
- Brasil. 180 miles tourists. The ex-libris of health tourism is the clinical plastic surgeon Ivo Pitanguy.
- Taiwan. 170 thousand tourists. It is particularly sought after by travellers from Hong Kong, Macau and China. Bet on prevention packages and check-up.
- Turkey. 110 thousand travellers. Europeans in search of alternatives waiting for surgery in health services. There are priced up to 70% lower than in the private in their countries are new customers.