Mexico it’s Promoting Adventure Tourism
Adventure tourism and nature will be a priority in promotion actions that take place in the next Campeche national and international fairs, because the State has a high potential in those niches that are increasingly in preference tourists worldwide, said Secretary of Tourism, Kelleher Vania Hernandez.
As part of participation in Campeche III and Adventure Tourism Fair, which is held as part of the Adventure Travel Mexico (ATMEX, for its acronym in English) in the magical town of San Cristobal de Las Casas, Chiapas, Kelleher Hernandez said the recent appointment granted by UNESCO to Calakmul as Joint Heritage, opens a new door for this specialized segment, so they are already working to make the most.
“Today the trend is towards tourism sustainability, as a strong interest in social, cultural and environmental issues shown. In choosing their destinations, visitors will consider the level of conservation of the natural environment and even have a preference for environmental certifications hotels to care, “
She said that, in turn, this allows the tourist is willing to pay a premium in exchange for enhanced benefits to the community that seeks the preservation of its environment price.
He reiterated that Campeche has a high potential in this regard, so as actions are implemented mainly in the field of training to improve the quality of the products and services you have, as well as promoting the development of ecotourism projects.
Kelleher Hernandez added that participation in the delegation ATMEX -composed of Campeche SECTUR City of Calakmul, the National Commission of Natural Protected Areas, the Commission for the Development of Indigenous Peoples and private companies will be of great importance nationally and internationally to spread the wealth of the state.
For this event, which was inaugurated yesterday by the governor of Chiapas, Manuel Velasco Coello, and ending on the 30th, 20 business meetings with wholesalers agencies in the United States, Australia, Brazil, and Quintana Roo were scheduled , Veracruz and Mexico City, “he said.
ATMEX is a specialised event, organised by the Federal SECTUR, the Tourism Board of Mexico (CPTM) and the Adventure Travel Trade Association (ATTA), who regard it as a priority business platform and marketing of destinations for adventure and nature, where exhibitors and buyers from different countries participate.
In the third edition of the show come together 100 national and 250 international visitors, buyers, media and speakers and 500 exhibitors.
28 and 29 will be the training sessions, exposure and attention to wholesale customers. Attention will be given to the general public on the last day of activities.
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